Designing for age, agency & joy

Design Age Institute is the UK’s national strategic unit for design and the healthy ageing economy. We bring together designers, businesses, researchers and communities to help address the challenges and opportunities of an ageing society.

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Image credit: © the Design Museum

Watch our film

Discover how we are reimagining ageing using the transformative power of design – from investing in 30 pathfinder innovation projects, to publishing new design research, to inviting the public into the debate about the future of ageing through outreach and engagement initiatives.

YouTube video

Explore Design Age Ideas

Dive into our latest report, Design Age Ideas, and get inspired by the role we each have to play in designing better for an ageing population.

Read the report  

Connect with design talent

Explore the Design Age Directory to connect with UK based agencies and designers working in design for healthy ageing.

Work with our team

We work collaboratively with business and industry to tap into the transformative power of design and develop more desirable and commercially viable products and services for the healthy ageing marketplace.

Meet our experts  

Join This Age Thing

This Age Thing is a community of healthy ageing advocates working collectively to celebrate diverse stories of getting older, challenge negative stereotypes, and help develop better products and services that can help all of us to age happier.

Give us a shout

We want to hear from you! Get in touch with our team.