Designing for age, agency & joy
The Design Age Institute is the UK’s national strategic unit for design and the healthy ageing economy. We bring together designers, businesses, researchers and communities to help address the challenges and opportunities of an ageing society.
Watch our film
Find out how the Design Age Institute is perfectly placed to use design led innovation to bridge the gap between people’s needs as they age and the development of desirable and commercially viable products and services that increase demand and enable happier ageing.
Funding: Transport for later life
Calling innovators with an idea that reimagines how transport options in the UK can better support a rapidly ageing population! Apply for the Transport Pathfinder Innovation Programme by 27 February for up to £120k of seed-funding, design management support and mentoring to help fund the design stage of innovative transport projects and take your idea towards market.
Work with our team
We work collaboratively with business and industry to tap into the transformative power of design and develop more desirable and commercially viable products and services for the healthy ageing marketplace.