Designing for age, agency & joy

The Design Age Institute is the UK’s national strategic unit for design and the healthy ageing economy. We bring together designers, businesses, researchers and communities to help address the challenges and opportunities of an ageing society.

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Image credit: © the Design Museum

Watch our film

Find out how the Design Age Institute is perfectly placed to use design led innovation to bridge the gap between people’s needs as they age and the development of desirable and commercially viable products and services that increase demand and enable happier ageing.

YouTube video

Petition: Inclusive standards for consumer packaging

Inspired by the findings of our recent report, ‘Designing the Everyday for a Less Frustrating Life’ with u3a and This Age Thing, which revealed consumer packaging as the most frustrating household item as we age, we are petitioning Government to to work with Industry, Academia and the Design Sector to enforce minimum inclusive standards for product packaging, and enhance accessibility, sustainability & consumer choice.


Sign the petition  

Connect with design talent

Explore the Design Age Directory to connect with UK based agencies and designers working in design for healthy ageing.

Work with our team

We work collaboratively with business and industry to tap into the transformative power of design and develop more desirable and commercially viable products and services for the healthy ageing marketplace.

Meet our experts  

Join This Age Thing

This Age Thing is a community of healthy ageing advocates working collectively to celebrate diverse stories of getting older, challenge negative stereotypes, and help develop better products and services that can help all of us to age happier.

Give us a shout

We want to hear from you! Get in touch with our team.