Designing for age, agency & joy
Design Age Institute is the UK’s national strategic unit for design and the healthy ageing economy. We bring together designers, businesses, researchers and communities to help address the challenges and opportunities of an ageing society.

Watch our film
Find out how Design Age Institute is perfectly placed to use design led innovation to bridge the gap between people’s needs as they age and the development of desirable and commercially viable products and services that increase demand and enable happier ageing.
Explore Design Age Ideas
Dive into our latest report, Design Age Ideas, and get inspired by the role we each have to play in designing better for an ageing population.
Connect with design talent
Explore the Design Age Directory to connect with UK based agencies and designers working in design for healthy ageing.
Work with our team
We work collaboratively with business and industry to tap into the transformative power of design and develop more desirable and commercially viable products and services for the healthy ageing marketplace.
