Designing for age, agency & joy
Design Age Institute is the UK’s national strategic unit for design and the healthy ageing economy. We bring together designers, businesses, researchers and communities to help address the challenges and opportunities of an ageing society.
Watch our film
Discover how we are reimagining ageing using the transformative power of design – from investing in 30 pathfinder innovation projects, to publishing new design research, to inviting the public into the debate about the future of ageing through outreach and engagement initiatives.
Explore Design Age Ideas
Dive into our latest report, Design Age Ideas, and get inspired by the role we each have to play in designing better for an ageing population.
Connect with design talent
Explore the Design Age Directory to connect with UK based agencies and designers working in design for healthy ageing.
Work with our team
We work collaboratively with business and industry to tap into the transformative power of design and develop more desirable and commercially viable products and services for the healthy ageing marketplace.