Apply Now: Pathfinder Projects

If you have an inspirational, transformative, life-enhancing idea, prototype, or plan for a service or product that can enable people to live longer, healthier and happier lives, we want to hear from you!

Apply Now: Pathfinder Projects

£50K funding opportunity

Deadline:   February 20, 2022

If you are a business, innovator or entrepreneur with an idea that can help change the narrative on ageing, Design Age Institute can help you to successfully tap into the UK’s growing healthy ageing marketplace as one of our Pathfinder Projects.

We are currently looking for projects at proof-of-concept stage and beyond that are commercially viable, demonstrate creativity and innovation, and are distinctive from other ideas in the market, to develop, fund, and support. 

Design Age Institute will provide successful applicants with funding of up to £50,000 (VAT inclusive) to undertake design projects as well as bespoke design management support and access to existing research and exclusive insights into design for healthy ageing. 

We are keen to work with companies, organisations, entrepreneurs and start-ups from across England. We welcome applications from people in all sectors and backgrounds regardless of whether you have a track record in business or entrepreneurship. Products and services that are primarily non-digital are encouraged across our core themes of home, health and work. 

Watch the online briefing session

We held an online briefing on Wednesday 9th February.  A recording of the session is available to view here

Check your eligibility

Download Application Notes  

If you meet the minimum eligibility criteria you will be invited to download the full application form and guidance on how to submit your application.

If you have any questions please contact Melanie Andrews, Design Manager at [email protected]

Find out more about Design Age Institute

Meet our world-leading partner organisations and our team of experts in the About Us section, and find out about our first six Pathfinder Projects.

You can also follow us @DesignAge_ on Twitter, Instagram & LinkedIn and sign up to receive all the latest news and opportunities from Design Age Institute at the bottom of this page.

Answer the following questions to check your eligibility